Digital Marketing Basic

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Vision Skill India helps you to learn and expertise the online medium for social media, marketing strategies, digital advertising and many more. We use right set of training practices and verified methods to get you acquainted with digital marketing skills and carry on a remarkable online presence through SEO and SMO, PPC, Google Analytics etc. The Digital Marketing Program is an intensive, 100+ hours program designed and delivered by industry veterans for high-performing individuals who want to get practical and experiential learning, along with soft skills and 100% placement assistance.

  • Levels :Beginner
  • Duration :100 Hours
  • Fee : INR 25,000
  • Individual : INR / Module

Course Modules

The module 1 contains the overview and briefing of the major aspects of DM and helps you to establish a platform on the online medium for social media, marketing strategies, digital advertising and many more. At Vision Skill India, we use right and verified methods to make you study the best practices for remarkable online presence through SEO and SMO.

This will help you to understand how to Create Blueprint of Website? Objective of Website Deciding Position of Images & Content.

  • 1. Who to make your website faster than Others? How to Create a website in Wordpress?
  • 2. Choosing the right domain name for your website
  • 3. Choosing a hosting platform
  • 4. Installing WordPress within 5 minutes
  • 5. Choosing the right free/paid wordpress theme for your blog
  • 6. How to setup Google Webmaster tools and Google analytics for your blog?
  • 7. Plugins you need for your WordPress blog/Website
  • 1. What is Email Marketing?
  • 2. What is Opt-in & double opt-in database?
  • 3. What is Subscriber database?
  • 4. Email Marketing Software
  • 5. Email Marketing Online Tools
  • 6. Bulk email service provider
  • 7. What is SMTP Server?
  • 8. Rules of sending Bulk mail
  • 9. Setting auto responder email
  • 10. Best practice to send bulk mail
  • 11. Few tricks to send mail in inbox directly
  • 12. What is CAN-SPAM Act?
  • 13. What is A/B testing?
  • 14. Create your First email Campaign
  • 15. How to track Open/bounce/
  • 16. unsubscribed Email?
  • 1. Definition of an online sales Lead
  • 2. Cold, Warm and Hot leads
  • 3. What is landing page?
  • 4. Difference Between Landing page & Website
  • 5. How to create landing page?
  • 6. How to use Thank you page?
  • 7. Tools to create landing page
  • 8. What is A/B testing?
  • 9. Lead Funnel
  • 10. Converting Leads into sales through internet Marketing
  • 1. Introduction to PPC &Adwords
  • 2. Setting Up Google Adwords Account
  • 3. Payment Option- Which is better ?
  • 4. Create First Campaign
  • 5. Understanding Adgroup, Ads, Keyword Concept
  • 6. Learn Biding Strategy
  • 7. Geo Targeting
  • 8. Site Link Extensions
  • 9. Phone Extensions
  • 10. Local Extension
  • 11. Review Extension
  • 12. What is Quality Score?
  • 13. What is CTR?
  • 14. Conversion Tracking
  • 15. CPC/CPM
  • 16. How to Optimize your coast?
  • 17. How to Maintain QS & High CTR ?
  • 1. What is Google Analytics?
  • 2. How Google Analytics works?
  • 3. Accounts, profiles and users navigation
  • 4. Google Analytics
  • 5. Basic metrics
  • 6. The main sections of Google Analytics reports
  • 7. Traffic Sources
  • 8. Direct, referring, and search traffic
  • 9. Campaigns
  • 10. Visitors Analysis
  • 11. Unique visitors
  • 12. Geographic and language information
  • 13. Actionable Insights and the Big Picture Recap of Google Analytics reports and tools Finding actionable insights Common mistakes analysts make Additional Web analytics tools

The Social media platform and optimization helps you to learn analytics, monitoring and reporting the conversion of your traffic. The steps for optimizing and generating unique quality contents with targeted keywords. We follow and teach the ways for branding your business or organization to the substantial number audience using Facebook media.

Learn here how the LinkedIn data analysis to do social media marketing and a careful study of current market trends before any reference is given. Likewise we also run social media campaigns roused by important, relevant and current happenings which can be integrated offline, over and above regular social media management.

LinkedIn Marketing
  • 1. Introduction about LinkedIn
  • 2. Create your Personal & Company Profile
  • 3. Understanding B2B and B2C Concept
  • 4. How to use Linked Group for Marketing
  • 5. How to Increase your Connection

Here it makes to understand creative and insightful posts to engage customers, Post ad in Twitter, Instagram, increase likes and followers andSocial media experts across station. We have strategy for frequent updates to keep the social media visitors and customers coming back for more

  • 1. Introduction to Twitter
  • 2. Create your Proflie
  • 3. Why is it Microbloging?
  • 4. How to increase Followers (White & Black hat)
  • 5. How to Market your Product
  • 6. Understanding # (Hastag) concept
  • 7. Advertising on Twitter
  • 8. Tools for Twitter Marketing
  • 9. Example of Successful Twitter
  • 10. Company Page
  • 1. What Is Video Ads?
  • 2. Video Ads Format
  • 3. In-stream or video discovery ads
  • 4. Bumper ads: 6-second video ads
  • 5. Different Bidding Method
  • 6. Linking your YouTube accounts to Adwords
  • 7. Types of Video Targeting Method
  • 8. Selecting Best Targeting Method for your ads
  • 9. Tips for Creating Video Ads
  • 1. How to market on Instagram
  • 2. Create your Company Page, Group
  • 3. How to manage your One week Post in Advance
  • 4. How to increase your Instagram followers ( White hat)
  • 5. How to get followers in bulk( Do it at your Own Risk)
  • 6.How to Engage your followers on Page
  • 7. Make your Post Viral
  • 1. What exactly is Pinterest?
  • 2. How it's different from other Social Media?
  • 3. How to promote Business on Pinterest?
  • 4. How to increase followers on Pinterest?
  • 5. How it can help you to Promote your content?
  • 6. Pinterest Analytics

This defines the optimizing techniques for the website to ‘rank’ higher in Search engine results page optimizing.We give a solid SEO battle to enhance the organization's web search tool positioning page (SERP) in real web indexes, which enables potential clients to effectively discover you, who are searching for the administrations via proven techniques and tools for SERP results.

  • 1. What is SEO?
  • 2. What is SEREP?
  • 3. What is one Page seo?
  • 4. How to Select a Domain Name?
  • 5. Page Naming (URL Structuring)
  • 6. Image Naming, Image Title and ALT Tags Creation
  • 7. What are Meta Tittle
  • 8. What Is Meta Description
  • 9. Search Engine Optimization(on Page SEO)
  • 10. Headings Tags {H1 to H6}
  • 11. What is Content Writing?
  • 12. SEO Friendly Content Writing {Insert keywords in content}
  • 13. Anchor Text, Link Title
  • 14. Robots.text file use and creation
  • 15. HTML Sitemap creation
  • 16. XML Site Map Creation
  • 17. Tools for seo
  • 18. Site Tracking Tools (Google Webmaster Tool,
  • 19. Google Analytics Tool
  • 1. What is Display Advertising?
  • 2. Understanding Display Setting Concept
  • 3. Frequency Capping
  • 4. Type Of Display Network
  • 5. Understanding Display Planner Tools
  • 6. Display Targeting Optimization
  • 7. Display Keywords Targeting
  • 8. Placement Targeting
  • 9. Topics & Demographics Targeting
  • 10. Understanding Conservative Targeting
  • 11. Aggressive Targeting(Display Campaign Optimizer)
  • 12. Tips & Tricks

What is ecommerce? Current ecommerce scenario in India Driving traffic to ecommerce portal & portal How to perform SEO for ecommerce website? Create advance strategy for Ecommerce Portal

  • 1. What is mobile marketing?
  • 2. Why is it important in current Scenario?
  • 3. What is mobile website?
  • 4. Tools to create Mobile app
  • 5. Ads on Mobile app
  • 6. Mobile Marketing
  • 7. How to do seo for mobile app search?
  • 8. Tools to create Mobile Website
  • 9. SMS marketing
  • 10. TRAI rules & Regulations for Mobile Marketing
  • 1. What is Content Marketing?
  • 2. Objective of content Marketing
  • 3. Why “Content is King” for SEO scenario?
  • 4. How to write SEO friendly Content?
  • 5. Content Marketing
  • 6. How to become content writer?
  • 7. Tools for content writing
  • 8. How to Spin other website content?
  • 9. How to promote your content online?

What is online Reputation? Why online Reputation is Important? How to manage your online reputation? How to respond to first page Negative Review? How to take control on your online reputation?

One Training Program 10 Certifications

1. Google Analytics Certification

2. 6 AdWords Certification:

  1. AdWords Fundamental
  2. Search Advertising
  3. Display Advertising
  4. Video Advertising
  5. Shopping Advertising
  6. Mobile Advertising

3. 3 Hubspot Certifications

  1. Inbound certification
  2. Content Marketing certification
  3. Email Marketing certification

4. SEO Professional Industry Recognized Vision Skill India Certificate

  • 1. We conduct mock interviews and support students to put together an impressive resume / CV.
  • 2. Placement cell helps you to land up interviews with prestigious brands in our knowledge.
  • 3. Industry Experts helps you to learn the practical know-how which will brush up your skills for kick starting your career in the industry.
  • 4. Our training aids help you to learn from vast number of case studies.
  • 5. We are not only imparting training but also grooming the students professionally to face the interviews.
  • 1. Practical Training Oriented courses.
  • 2. Expert and certified trainers from industry.
  • 3. Competitive Fee structure to meet the basic vocational training needs.
  • 4. Facility for payment of fee in monthly installment.
  • 5. Prime location within the vicinity of Corporate hub.
  • 6. 3-6 Months Internship Opportunity with Certifications.
  • 7. On-Job placements while training period.

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